Italian equipment manufacturer TRM signs Shamrock Marketing to bring next generation retreading equipment to market

Rovereto (IT) – Italian retread equipment manufacturer TRM has developed a new line of automated retreading equipment for the U.S. market and signed an agreement with Shamrock Marketing, Inc. of Louisville Kentucky to be the authorized dealer. The new line, called “Latitude”, is built around a robotic style buffing machine that is designed to minimize process time, cut labor, and increase consistency in buff texture. The equipment line will be officially launched in March during the Mid-American-Truck-Show in Louisville, KY with live demonstrations at Shamrock’s facility.
“Our vision is to bring automation to the retreading process and offer a complete alternative to the market in the U.S. We believe that our portfolio combined with the service and support of Shamrock offers an unbeatable value to the end client” says Alessandro Villa, GM of TRM.
“The future of retreading is automation that produces a better-quality retread, faster, smarter, and at a lower cost. TRM has the heritage, experience, know-how, and resources to bring the retread process to a level of automation that will help ensure retreading’s future” says Doug Conley, Vice President of Shamrock Marketing.

About TRM
TRM Srl (Tyre Retreading Machinery) develops and manufactures the most sophisticated and technologically advanced systems for tire retreading. For more than 35 years the Italian manufacturer has delivered solutions for all tire segments (passenger, truck, aircraft, and OTR) and retread systems by offering tailored solutions for clients worldwide. TRM also serves manufactures in new tire production with dedicated and co-developed projects.
About Shamrock Marketing
For over 25 years Shamrock Marketing, Inc. has been the exclusive supplier of the major brand retread plant consumables and more recently Shamrock has entered the equipment category as authorized dealer. The business is headquartered in Louisville, Kentucky, with several experienced sales and technical staff to service North & South America.

Rovereto, 01.26.18