27 Apr Marangoni’s Turkish expansion to increase dealer benefits and improve logistics service
Strategic move to Istanbul is aimed at significantly improving the company’s share of local retreading market.
Rovereto (IT) – In a major move aimed at expanding their ever-growing worldwide market share, Marangoni Retreading Systems have announced a significant development to their Turkish business interests.
Through their subsidiary Marangoni Kauçuk, the company has established a new warehouse and Headoffice in Istanbul to take advantage of the Turkish city’s strategic importance to the tyre retreading industry.
The move places Marangoni nearer its’ own dealer network in the country, and will also have significant logistical advantages and greatly benefit distributors due to the site’s prime location spanning two continents.
Turkey has the sixth biggest European retread market, and is second only to Germany in the cold retreading technology sector. With their successful RINGTREAD and Unitread ranges, Marangoni’s Turkish sales subsidiary Kauçuk Ticaret enjoys an impressive share of the domestic market which is set to grow further following the relocation.
Nejat Dagdemir, General Manager of Marangoni Kauçuk since 2014, when the company expanded their Turkish operation, will be heading the firm’s new offices and logistics warehouse in Istanbul following the move from Izmir in the west of the country.
He comments: “Beside the new outsourced storage facility, we take advantage of a complete inland delivery service with warehousing capability in 15 cities across Turkey. Our major investment on an advanced warehouse management system supported by radio frequency communications and automatic ID technologies, such as RFID, will improve the service to our customers.”
Rovereto, 27.04.2017